Have a great menu and chef
Tweet often about your location and special menu items
Have set hours and some website or profile people can check when you are open
Add a new short term menu item weekly, this will create a buzz and demand, make sure you have it available for at least a few days so everyone can make it out and try it.
Have a great location where traffic can see you
Use social media to show off your pictures, menu and spread the word about your truck
Keep a level head when responding to criticisms and take suggestions into account
Make sure you are listed in all the online food directories, Yelp, Google Places, Yahoo Local and food truck Apps, take control of your listing and keep your hours correct and your links up.
Here are some articles about this topic:
MSNBC
Ehow
Eat Local Orlando, Orlando food blog, focused on finding new locally owned non-chain restaurants and food trucks in Orlando and Winter Park, documenting, photographing and reviewing them and their foods.
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